AI Meets Marketing

Benefits of having Transparent and Interpretable Algorithms for AI in the Field of Marketing

1. Explainability of Recommendations:Ā  Transparent and interpretable algorithms can help marketers understand the reasoning behind AI-generated recommendations. When AI systems provide product or content recommendations to customers, being able to explain why a particular recommendation is made builds trust and increases customer confidence. Marketers can use this transparency to provide customers with relevant explanations, increasing […]

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